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Wynford Dore is the founder and CEO of Zing Performance Ltd, a brain development program conducting breakthrough research to address the root cause of reading issues and other learning difficulties. So far, his work has been featured on major TV networks and helped transform the skills of elite sportsmen, but it is his success in helping children discover their genius that sets Wynford Dore on fire. Why? Because he nearly lost his daughter who tried to commit suicide because of anxiety and depression caused by her own learning disability.
In 2016, Wynford met his soulmate, Ninka Mauritson, a best-selling Danish author who used amazing resourcefulness to turn round her son’s infantile autism. They now work together on a shared life purpose, transforming families through innovative brain development and a healthy lifestyle. They live in Warwickshire, England with Ninka’s 2 sons. His own children all live close by - including his eldest daughter, now reading and writing in a way her teachers thought impossible.
Learn more about Wynford's programs at www.zingperformance.com.
Wynford Dore was an incredibly successful businessman, founding two multi-million dollar businesses as a young man. But when his daughter was nine years old, she was diagnosed with dyslexia and told that this was just the way life would be moving forward. She became increasingly depressed, eventually attempting to take her own life.
So, 20 years ago, Wynford sold his businesses, bought the latest neurological testing equipment developed for NASA, and recruited therapists, doctors, and medical researchers to dive deep into how our brains develop — and why, sometimes, they don’t. They transformed the lives of 45,000 children and adults, including Wynford’s daughter, and the world’s media started reporting on the success.
You might be thinking to yourself right now, “But wait, I’ve never heard of a treatment for these learning disabilities” — and you’re right. Because the medical and educational industries didn’t react kindly to the introduction of drug-free, highly effective methodologies for addressing chronic and highly lucrative problems.
Wynford was forced to close many of his clinics and he sold the remaining ones. For 18 months, he thought he had failed in his life purpose.
But Wynford got a second wind. He wasn’t done leaving his mark on the world yet. Because he started to realize that the brain-related challenges that blight so many lives are also masking enormous potential. His vision became clear — to create a way for children, adults, athletes, and the elderly to develop key brain skills while also becoming emotionally robust.
So he founded Zing Performance, a brain development program conducting breakthrough research to address the root cause of reading issues and other learning difficulties. And in his latest book, Stop Struggling in School, he fiercely attacks the use of labels to describe learning difficulties while preaching hope to the increasing number of totally misunderstood children and adults.
Wynford’s story is incredible, showing that one person with passion, a willingness to keep pushing forward, and the truth can stand up to entire industries that want to keep making money at the expense of human lives. We need more people like Wynford in the world, and I’m grateful that I can help us take even a small step closer to Wynford’s vision by sharing his story on the show.
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Having these long and deep conversations requires an intense amount of focus, and sometimes I try to use coffee to help me stay alert. But sometimes I get a little too hyped — and, honestly, it’s because I’m straight up ODing on caffeine (you can learn more about your relationship with caffeine, you can check out Candor’s Caffeine Type Quiz). So I was stoked to find Candor, who make this delicious Coconut Matcha Nootropic Latte. It still has a little bit of caffeine, but combined with ingredients like green tea l-theanine, which is clinically proven to boost attention and mood when paired with caffeine. You can use code ‘LIFESTYLIST’ to get 10% off your new favorite coffee at ChooseCandor.com.
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Brian Mayne: goalmapping.com