Jack Dell'Accio: [00:00:07]Two practices that are suggested. One is take notes. Most people are going tobed thinking about the next day, especially those who are trying to achieve somuch or have so much responsibility, you don't want to forget anything. So youkeep spiraling in these thoughts. But if you jot down your thoughts of whatyou're concerned about, well, then you can put it out there and you won'tforget it. 

The second thing istraining your brain that your mattress is for sleep. When you wake up, it's notthe time to actually turn on the TV and stay in bed. It's not the time to openup your tablet or laptop. It's incredible how powerful that subconscious brainis and if it recognizes the bed as a place to catch up on work, it'll triggerthose abilities to catch up on work. I'm Jack Dell'Accio, and this is the LifeStylist Podcast.

Luke Storey: [00:01:03]Our guest, Jack Dell'Accio, is a founding member of Mayo Clinics Well LivingLab. He's also, of course, a health and wellness enthusiast, sustainability andchemical-free advocate, an eco citizen award recipient, and the founder and CEOof Essentia, where he also leads the company in its material sciencedevelopments for the healthiest sleep outcomes. 

The episode coming atyou right now is number 443, Safe Sleeping: The Ultimate Guide to OrganicMattresses and Why It Matters. And for those of you who enjoy a deeper diveinto the show notes and transcripts, we've provided them just for you atlukestorey.com/sleepsafe. 

This one is a very focusedconversation. It's all about everything there is to know about what makesmattresses toxic or healthy and why it's so important to get this piece right.Here are just a couple of things we touch on.

The shocking truthabout the highest concentration of chemicals in most people's homes; whatreally matters about the timing of sleep; the top seven sleep Interruptingstimulants, allergies, dust mites, and formaldehyde; overheating versus coolingmattresses-- why not; all sleep is created equal; EMF protection and theincredible quartz crystal technology Jack created for their mattresses atEssentia; the downside of mattress springs-- spoiler alert has something to dowith EMF; why using traditional memory foam made of petroleum is less thanideal; Jack's take on inclined sleeping; the 10-week sleep study of 75 proathletes that Jack's team conducted; how Jack has learned to identify posturethrough personality and how they use that to determine the best custom mattressfor each client; and finally, the reason most mattress companies are usingmaterials that poison us while we sleep and the industry marketing jargon towatch out for when looking for a healthy mattress. Spoiler alert here, organicdoesn't necessarily mean it's good for you. 

And here's a hot tipfor those of you interested in exploring Jack's mattress company, Essentia. Ihighly recommend it. We have one at home and it's truly incredible in everyway. So visit lukestorey.com/essentia  where you'll find some sweetdiscounts too. Okay, let's get ready to take some notes on this one as weexplore one of the most crucial elements of a healthy lifestyle, your mattress.After all, you're going to spend one-third of your life on one. So let's makesure it's the best ever. All right. Let's welcome Jack Dell'Accio to the LifeStylist Podcast. All right, We did it. Welcome to the show, man.

Jack Dell'Accio: [00:03:37]Thank you. Like you said, this is a long time coming. Really great to be herein person with you.

Luke Storey: [00:03:42]Yeah, it is. So to give the listeners a little bit of a back story here, itmust have been about 10-plus years ago, I started to learn about how toxicmattresses and bedding are when I got started on my journey and all this.Actually quite a ways into the journey. And so I always just slept on whatevermattress I had in my janky apartment in Hollywood. 

But I got really intothis stuff, and so I bought an all-organic  latex mattress from a storeover here on Beverly in Hollywood. And it was about a thousand bucks. I had itfor a few years and it lasted, but I didn't know it until I got a bettermattress that it was so hard and uncomfortable that it caused me shoulderproblems and back problems and all this stuff. 

So somewhere duringthat time, I found this store in Santa Monica, which was the Essentia store,your company. And I used to go into the store and just tire kick, how much isthis one? How much is this one? And they were like a couple of grand. They wereif it was $3,000 or $4,000, maybe the highest was $5,000 or something. That waslike $30,000 or $50,000 to me at the time, there was just no way. So I put onmy vision board and I bought an Essentia pillow, which I still have to thisday. And it's fine. It's held up. It's like totally the same pillow that Ibought all these years later. I use pillow protectors and stuff. 

So I've known aboutyour company for a very long time. And thankfully three days ago before I cameout here to LA to record got your mattress. And it is everything that I thoughtit would be and hoped it would be. It's freaking amazing. So I'm really excitedto learn about your journey here and really educate people on what's out therebecause one of the most common questions I get is, "What's the bestmattress?" And it's complex and competitive and crazy out there, and it'sreally difficult for consumers to know what they're dealing with. So--

Jack Dell'Accio: [00:05:35]A lot of noise.

Luke Storey: [00:05:36]Yeah, a lot of noise. And also just crazy competition. Like the sauna industry,the same way the brands, there's all this infighting and a lot of them willhave the comparison charts on their website of like, us versus them, and youguys do your classier than that. But there's just so much to this and it'ssomething I think is really useful for people. 

So that's my backstory. Tell us how you got into this. I know that this wasn't your career ofchoice in the beginning and that it was kind of a family business. So how didyou get into the natural latex world and the whole mattress game to begin with?

Jack Dell'Accio: [00:06:10]Yeah, I guess the journey was somewhat little similar where it wasn't for myspecific needs, but I had two people in the family who were going throughbasically their wellness challenge of their lives. And while we were exploringdifferent medical modalities, whether it be conventional or not, we just wereabsorbing so much information about your environment. 

And we were able to seefirsthand how people with severe illnesses, their bodies were overreacting toso many things, whether they were going through aches and pains, and we putthem on memory foam mattresses and then they were getting hives and respiratoryissues. 

So we're constantlypivoting around and never finding the right environment. And that's where myentrepreneurial mind goes on-- maybe not entrepreneurial, but mysolution-minded approach game where there's something missing here, somethingwe're not seeing here. And so I spent a few years trying to figure out whatthose pieces are. Just being organic is good for some, but it's not the whole--just having pressure redistribution might be good physically, but actually notgood for your deep sleep cycle. 

So I started my journeyformulating and trying to develop something different, develop something thatwas true wellness. And the foundation to it all was latex. However, latex alonedidn't work. So basically I learn through my journey on how to reformulatelatex, how to have different reactions, how to slow down the reaction time,accelerate the reaction times in some ways. And those first few years, Ilearned so much from people were battling life-threatening diseases. 

And that journey tookme towards ultimately having a pressure-relieving organic mattress. But as wecontinue to the first few years, that's basically what we were and which wasgroundbreaking at the time and still hasn't been replicated today, just myearly formulations. 

But by 2009 I reallystarted to analyze sleep a whole lot more and deep sleep cycles and REM cyclesand by 2012 had patented a new core which really took things to the next levelwhere we focused on thermal regulation, we focused on elimination of toxins, sobetween heat and toxins and obviously pain support, posture support. 

So our new products by2012 were just unmatched by our early products and unmatched by anything thatwas out there because we were so hyper-focused on wellness. And that's whenathletes, high-performance individuals turned to us. And that was the pivotwhere we're not just looking to help people out of illness, which we still aretoday. But that's the pivot where we wanted to really understand performancesleep. And that's when we started tracking sleep and that's where we came upwith a concept where stimulants, stimulants are what-- we define as whatinterferes with people's sleep, heat, pain, toxins. And unfortunately, peoplediscount toxins. But toxins keeps your central nervous system trulyactive. 

And what we've realizedover the years is combining all of these features and benefits is extremelypowerful in really optimizing those sleep cycles, which means you'reaccelerating mental and physical recovery. And that's where we've been a gamechanger for pro athletes, for so many individuals who are-- basically sleep isa foundation to your wellness. And our worst record is we've improved people'ssleep by 20%, and that's a game changer. 

Luke Storey: [00:10:12]That's your worst record?

Jack Dell'Accio: [00:10:13]That's our worst record.

Luke Storey: [00:10:13]That's pretty good.

Jack Dell'Accio: [00:10:14]So that's substantial, and I'm here at the conference and I'll be sharing thedata that we've had from 75 pro athletes over 10 weeks, and we're reallysharing this thing of how the elimination of these stimulants, how theydirectly impact players, how they directly impact sleep. And one of our mostrecent things, because we just don't want to stop our own development of whatwe know as of the last two years, we've also been looking at ways to mitigatethe impacts of EMFs. 

One of the things withEssentia is while we have our organic followers, while we have our biohackerfollowers and our pro athletes who are open to discovery, we also have ourinstitutional customers who nothing is on hope, everything's on evidence based.So what we've been able to demonstrate is through black field microscopy,micro--

Luke Storey: [00:11:15]I can never say that word. Micro-- the thing where they look at your bloodunder a microscope. I always just cheat and I just go, it's called live bloodcell analysis because I know I can pronounce that.

Jack Dell'Accio: [00:11:28]Exactly. I'll take that cue for next time.

Luke Storey: [00:11:32]That's hilarious, though, because this is something a lot of innovators in thisfield, not just in betting, but just in the field of optimization of biohackingand stuff, a lot of people use this like Leela little necklace. They have stufflike that. And so I talk about it a lot and I can never say that damn word.

Jack Dell'Accio: [00:11:49]So the last two years, we've really focused on that. And again, anevidence-based approach where we were able to demonstrate the blood cellactivities of someone during active downloads, streaming, and you can see thepatterns of how the blood does change its behavior. And we've been adding awhole activated quartz formula to our foam where it eliminates any of thatirregular behavior from blood. 

So now we have anevidence-based approach. There is value in it. And it's not just hearsay. We actuallyhave backups so that our institutional customers can embrace it while ourbiohackers and guys who are just willing to try everything to be the best theycan be or have always been open to it.

Luke Storey: [00:12:38]That's awesome.

Jack Dell'Accio: [00:12:39]So we're all around eliminate all stimulants from--

Luke Storey: [00:12:43]I wrote some notes on those stimulants. I want to get into them especially theEMF piece because I didn't even know you guys did that until I started gettingserious about getting one of these mattresses. But going back to my early daysof getting my first organic latex mattress, which was basically like sleepingon concrete, I remembered as you were talking, at one point I went and got-- Iwas like, "I can't take this." 

So I went and gotmemory foam just like, I guess petroleum-based memory foam, it's about fourinches thick. I probably got it online or something. And then the bed wassofter, but then I was always overheating. I forgot about that part and forgetthe off-gassing, which is the whole reason I really got the organic mattressbecause I started to learn about formaldehyde and all this stuff. So you justbrought me back there. So I'm so thankful I managed to make it through thatphase of education and trial. 

But something that'sinteresting, you talked about working with initially, people that werecompromised health-wise and then more into all ranges of people up tohigh-performance athletes and whatever you call a person like me. I wouldn'tconsider myself high-performance, but I have a need to perform at a certainlevel and it requires sleep. But what's interesting about that is many of uswould probably not fall into ill health if we were getting proper sleep.

To me, it's like theultimate preventative behavior modification. And my grandmother, who lived tillshe was 99, all through my teens and 20s, she told me, "Luke, how muchsleep are you getting? You got to get sleep." And of course, back then,most people that age was not sleeping at all some nights literally for a longtime. So I was running wild here in Hollywood. 

But now that I'm 51,man, sleep is so important to me. And if I get a poor night's sleep, it doesn'tmatter how many supplements I have, biohack, and gadgets, there is literallynothing that will be just calling it a day and trying for a better night'ssleep that night. It is the ultimate performance hack.

Jack Dell'Accio: [00:14:46]It is, yes.

Luke Storey: [00:14:47]And also I'm knock on wood really healthy still at 51 and I don't have anyserious problems. So if I think of more people could really start to geteducated about sleep, the surfaces, the practices, and all of that, we wouldprobably avoid some of those things that had you helping those sick people inthe beginning.

Jack Dell'Accio: [00:15:08]It's actually incredible because I've seen firsthand my own experiences justlike everyone else fall into the bad habits of working late and not getting myproper sleep. And I recall when I participated in a triathlon, this was likesix years ago, and I was doing a lot of training for it, swimming, running,cycling, everything. So it carved into my daytime responsibilities to get thesethings done. 

So what I would turn tois a lot more working at night because I needed to work, I needed to train, Iwanted the time with my family. So I didn't want to compromise family time. ButI would be up late. And I realized that for a couple of weeks I was justgetting a little burnt out quite pretty quickly. Not following my own advice oftelling people don't compromise the sleep because you easily get distracted intraining rather than recovery. And then I set myself back and I go, hold on,Jack. You know better. You lecture about this stuff. We've done so muchanalytics, we know about it. So I said, let me get back into making sure that Isleep right.

So in fact, I made surethat I increased my sleep time rather than decrease it. So I normally was abouta seven-hour sleeper. I made sure that I set up my environment to be at 9:00and then the time is different for everyone. So I don't want people to thinkthat it has to be 9:00. We're all individuals. 

But for my myself, mybody 9:00 was optimized. So I focus on my sleep environment to allow myselfthat opportunity for 9 hours of sleep. It only took three, four days. Energylevels was up, training more, working more efficiently. My brain activity-- Iwas able to do so much more in a shortened period. So better at work, betterattitude, much more happiness, and getting all the results all from sleep. It'spretty incredible, when you think about it. 

Luke Storey: [00:17:08]I know. I think for some people, especially people of the biohacker ilk, it'snot sexy. You know what I mean?

Jack Dell'Accio: [00:17:15]Exactly.

Luke Storey: [00:17:16]How do I optimize? How do I get better performance and be healthier? It'ssleep, it's like what? You're just laying there not doing anything, I thinkbecause it's a passive activity, obviously, people don't equate how powerful itis. I'm glad you said that, too, that not everyone has the same kind of optimalsleep time window because I've been focusing on sleep a lot for the past fewyears, actually many years. It's one of my highest priorities is just doinganything and everything I can to make that right.

And from tracking mysleep with the Aura ring on airplane mode-- for those listening, I highlyadvise that. No matter what I do, I'll get higher sleep scores where I'm like,"Oh, I've increased my REM." I get probably an average of an hour anda half of REM and deep. I think somewhere around there, 20% of each orsomething. 

So I've been able tokeep those scores up. But if I look at my average over the past years, it'salways about seven and a half hours. Even if I'm in bed 10 hours one night, 9hours one night, eight, it's like my body doesn't want more than seven and ahalf hours, apparently, because I give it everything it needs and it still justwakes up.

Jack Dell'Accio: [00:18:26]You just fluctuate in your waking stages of sleep rather than you're notincreasing your REM and deep sleep. 

Luke Storey: [00:18:33]Yeah.

Jack Dell'Accio: [00:18:34]And that's really what defines how good you sleep and how much you recover isall those deep sleep cycles. And once you've optimized those cycles, thenyou're off to the races. You're feeling great.

Luke Storey: [00:18:49]Yeah. It's just I've had to accept because I wake up and I'm like, "I wantto see I got eight and a half hours" and it's like, no, no matter how longI'm in bed, it's basically seven and a half. I want to get into bedding, yourarea of expertise. And I'm actually curious about your whole process ofsourcing latex and the patented different formulas you have and how you guysmake them with robots.

I think this is allvery interesting, but for those listening that are like, "Oh, I haven'teven thought about sleep." what were some of the sleep environmentpractices that you found to be helpful?

Jack Dell'Accio: [00:19:20]Well, as a product, we focus on the stimulants that stem from the mattress,which people are not even aware those existed. But ultimately, in my sleepenvironment, what was key was light. So blackout shades or a sleep mask for me.I don't like to sleep with a sleep mask, so a blacked-out room was much moreeffective for me. Sounds never really interrupted me, so sounds was notsomething that was a big deal. But giving my mind rest is something that Istruggled with. 

So in fact, bluelight-blocking glasses is something that was extremely effective for me to do,and I didn't even need it to do this three hours before. To me, 30 minutesbefore my time, I wanted to go to sleep if I'm blocking that light, my thoughtscalm down and I'm immediately ready to get into that zone. And one of the mostimportant things is routine. Your brain goes with what it's expecting. 

So if you keep aconstant sleep routine pretty much all the time, so obviously you have an offnight here and there, but generally speaking, if you can go to sleep at thesame time, if there are triggers, mental triggers, whether it be lighting,music, sense, anything that is consistent every single day, your brain willstart to put that into its rhythm and it'll prepare you for sleep.

Luke Storey: [00:20:56]That's so funny. You mentioned that one. My cue is my wife. She starts fallingasleep by like 9:30 and I'm a 1AM guy if I was left to my own devices. So mycue is she's like, I'm getting tired and I'm like, I know I'm going to have noquality time with her. If I don't shortly follow her, she will be out cold. Soshe's my sleep cue.

Jack Dell'Accio: [00:21:16]But those are things that you don't realize, but our brains are operatingwithout our consciousness. And where people who are constantly changing thoseroutines, the body is not able to help you get the right proper sleep becauseit's as if your body's-- brain is like this assistant who's on the golf courseand keeps giving you the club that he thinks you need. But if you keepconfusing him and you're not using your seven hours when he's anticipating hekeeps giving you the wrong clubs. 

So your brain is tryingto constantly predict what it needs and to be effective for what you need todo. So it needs to be effective for its awaken stage, for its critical thinkingstage, and for its recovery stage, and that's part of our natural rhythm to howwe work and makes us stick. So to me, those were three things that wereexternal outside of my mattress that were very important for me. 

Another thing that'sextremely important for me was to be cool and fresh when I sleep. I don't liketo sleep hot, but it's not about liking or disliking. What we've able to see isthat the body is naturally getting into its hibernating stage if it's coolingdown and we've realized that it's something active, it's not something static.So being in a cold room is great for the onset of sleep. But as far as extendingthose deep sleep cycles means that your body is constantly discharging heat andit's allowed to discharge that heat. 

So if your body isconstantly dropping in temperature, it stays in those cycles longer. So that'swhere we see that we're able to get minimum of 20% increased REM, increaseddeep sleep cycles, and that's been the most effective parts. Well, obviously,you know that from the core, we believe in not having toxins. So I don't talkabout that because that just should be what you've already taken care of inyour sleep environment.

Luke Storey: [00:23:26]Yeah, totally. Let's take a moment to talk about one of my top superfoods--honey. Man, I love some honey. The medicinal importance of honey has beendocumented in the world's oldest medical literature, and since ancient times,it's been known to possess antimicrobial and even wound-healingproperties. 

Well, lucky for all ofus, I just discovered the most chronic honey ever. It's new to the US, and it'scalled Bee Patagon Honey. It's incredibly pure, medicinal grade, and of course,beyond delicious. It's from the pristine Patagonian forest of Chile. This isthe lush land that bees call home, and it's free of contamination as it'scollected in pristine, remote mountain locations. 

And unlike ManukaHoney, which is measured to fight off one bacterial strain, Bee Patagon Honeyhas been analyzed against four and this research has proven it to have greaterantibacterial activity than Manuka honey making this the most badass medicinalhoney you can find. As for me, I've got three different flavors of the BeePatagon Honey here in our kitchen. I like to take a spoonful of it as a snack.Maybe during the day, but even more so at night as a part of my sleep stack.And, of course, immune support protocol. 

And I'm pretty damnsure that you're going to love Bee Patagon Honey, as much as I do. And that'swhy Bee Patagon is offering you an insanely generous 30% off coupon code. So Iinvite you to try Bee Patagon and experience this epic medicinal premium goldhoney and use the coupon code LUKEBP to save that 30% at beepatagonhoney.com,that's B-E-E-P-A-T-A-G-O-N, beepatagonhoney.com. And your power code is LUKEBP.And don't forget to follow these guys on social media as well atBeepatagonhoney. 

There's a couple ofinteresting things in there. One is, I like how you didn't use this word, but Ithought of pattern recognition in terms of just how your mind and body aresetting your schedule. And when we interrupt that and we stay up till 3:00 one nightand try to go to bed at 9:00 the next night, it's like you can see howconfusing that's going to be. 

And I think for peoplethat are more regimented or people that are getting older, they just have amore mellow lifestyle and are going out a lot and stuff like that. That'sbecome easier for me over time. But with that kind of brain entrainment,something I've noticed is and I've tried to beat this and it's just seeminglyimpossible, if I am on my computer not even stressed out, but just doing emailsand just admin work, that's not I don't think, getting me agitated or anythingat all, but if I do that past, say, 8 o'clock I'll have a definitely a worsenight's sleep based on scores, but also a much more difficult time falling tosleep, which has been hard because sometimes. 

I hit my stride at like8:00 or 9:00, I want to actually just get a couple more hours of work in often.And I've learned like, Luke, no matter how much you think this is not going torepeat itself, it always does. Is there any research or anything you'veexperienced on keeping your brain just in an activated state longer than tooclose to bed kind of thing?

Jack Dell'Accio: [00:26:50]Absolutely. That's where for me it was the light blocking. To me, lightstimulated my thoughts and I keep working on work or anything that was myconcerns or thoughts of the day it is as if light enables that to happen to mepersonally. But people talk about different things that you should be doing. Ifyou struggle with winding down your thoughts, there's two practices that aresuggested. One is take notes.

So you make your bulletpoints of what you did today or what you need to do tomorrow because mostpeople are going to bed thinking about the next day. And you don't want to bethinking about the next day, especially those who are trying to achieve so muchor have so much responsibility, you don't want to forget anything. So you keepspiraling in these thoughts. 

But if you jot downyour thoughts of what you're concerned about, well, then you can put it outthere and you know you won't forget it. So if you've written down those pointforms and you'll get to it tomorrow, then the brain, you're not stressing aboutit and you can detach from it. 

The second thing istraining your brain that your mattress is for sleep. What I mean by that iswhen you wake up, it's not the time to actually turn on the TV and stay in bed.It's not the time to open up your tablet or laptop. If you want to do that,almost get off the bed, get on a chair, get on a lounger. I'm not saying youhave to go running and be active. Instead of hitting snooze and hanging out inbed and doing activities in bed, do it on the floor next to the bed. 

It's incredible howpowerful that subconscious brain is, and if it recognizes the bed as a place tocatch up on work, it'll trigger those abilities to catch up on work rather thantrigger the brain into falling asleep.

Luke Storey: [00:28:45]That's so true. As you said that, I don't know if I ever heard that, but Ithink I just noticed that over time, like, oh, this will be cosy. I'll bring mylaptop in and do some work and yeah, no, bad idea.

Jack Dell'Accio: [00:28:56]It's training the brain that that's a place where you can have more thoughts.

Luke Storey: [00:29:01]Yeah.

Jack Dell'Accio: [00:29:01]Plan your tomorrow instead of going to sleep.

Luke Storey: [00:29:06]Right. Yeah, that's very cool. I think I want to get into the latex thing. I'mone of those guys that love that TV show, I think it's called How It Works--

Jack Dell'Accio: [00:29:18]How It's Made.

Luke Storey: [00:29:18]Yeah, How It's Made. Yeah, yeah. I'm just that geek. I hope some of ouraudience members share that with me, but I'm like, "I want to see insideevery factory. I want to know how all the machines work." But before weget into that, let's cover anything that we might have missed of what you callthe seven sleep-interrupting stimulants. And not to put you on the spot andhave you remember all seven completely, but we talked about temperatureregulation. I think we covered that. What about the off-gassing of toxins frominorganic bedding and mattresses that are sprayed with formaldehyde and fireretardants and all this, God knows what?

Jack Dell'Accio: [00:29:54]So, unfortunately, the way our world works is if something doesn't kill you onthe spot, it's legal. But ultimately, the mattress is probably the highestconcentration of chemicals of anything you'll have in your home.

Luke Storey: [00:30:09]Really?

Jack Dell'Accio: [00:30:10]Yeah. So that's what people are not aware of.

Luke Storey: [00:30:12]Oh, my God.

Jack Dell'Accio: [00:30:14]Think about it, even your couch has polyurethane foams, but it has low-densitypolyurethane foams because it's not meant to have the durability or thepressure redistribution that only comes from high-density foam. So the higherdensity means a higher concentration. The higher concentration, you've got thisgiant 60 by 80 block of chemical foam. Where else in the bedroom do you havethat? Everything else is textiles, whether it be curtains or carpeting and allthat. Nothing is as dense as that mattress.

So ultimately, thetoxins that are in that start emitting out and come out of that product andyou're breathing those in, you're absorbing them through your pores. And on theone hand, it's activating your defense mechanisms to make sure that it's notpolluting your body, but it's activating the brain activity to keep movingfaster. So ultimately, when we look at it, initially we went organic because wedidn't want the carcinogens that come out of it.

Today, we go way beyondthat. We say, well, this actually blocks REM and deep sleep cycles. So todayI'm focused on how it prevents recovery. Whereas initially I just worked on howthis is a low-level chronic exposure to toxins, which you may not-- here's whatagain I mentioned about learning so much from people who are critically ill andathletes. Athletes are very much in tune with their bodies. So they were ableto give me feedback immediately. 

But the people who arecritically ill, their body overreacts. Actually, you see a rash, respiratoryissues. They're able to tell you right away they're sleeping on a chemicalfoam, I have trouble breathing or they're breaking out in rush or they'reliterally not sleeping. So they're hypersensitive. Everyone in between is notaware of this because they're healthy enough not to be having their bodyoverreacting, but they're still getting these low-level chronic exposures over10, 20, 30 years. And so that's something that we believe wholeheartedly is thenumber one thing you need to eliminate from your sleep environment.

Luke Storey: [00:32:38]I think when I got into the latex mattress thing, it was because someonereminded me that we spend a third of our lives in that bed. And even when Iwent and got that memory foam topper because my mattress was too hard, Iremember I went through a couple of them and they off gas so bad. I'm prettychemically sensitive, more so than some people I know. And I'm just like,"Holy crap, there's people that are spending a third of their livessleeping on a surface like this and have no idea."

Probably many peoplefall in that category, just relatively healthy people. They're not highperformance, they're not ill, and they're like, "Oh, that's kind of afunny smell. Let's leave it out of the package for a couple of days and letthat dissipate." But you're still getting back in and breathing all thiscrap in. 

Jack Dell'Accio: [00:33:22]A lot of people actually self-diagnose what they think is actually happening.Most people end up turning to, "Oh, it's me, and I'm getting old. I'm notfeeling as good as I used to" but they're not realizing there's no reasonat 40, 56 years old to not be feeling great if you're getting the recovery thatyou need. And so most people blame that to the aging cycle. 

But I've had peoplecomplain about aging, the ages of 25, 30 years old, thinking that they'regetting old, and that's why they're not as thriving as they should be. Butthat's way too young, and that's something that you're able to control andmanage by taking care of your sleep cycle. 

There's a reason whyit's a third of our day. Back in the '80s, the power of businessmen who thriveon saying, I don't need any sleep, that's completely adolescent. That doesn'tmake any sense. If we didn't need sleep, we would have a narcotic that wouldkeep us awake.
And the reality is--

Luke Storey: [00:34:28]They do have that, by the way. It just has a lot of dire side effects.

Jack Dell'Accio: [00:34:31]Well, at the end of the day, is you can go longer without food than you can gowithout sleep. You will actually die if you choose not to sleep.

Luke Storey: [00:34:42]If I get bad sleep, I feel insane. I like doing international travel orsomething like that, and my sleep gets really off. I literally becomedysfunctional.

Jack Dell'Accio: [00:34:51]I think a lot of people disregard it and they just figure that as long as theysleep on the floor, sleep on anything, as long as they sleep, but not all sleepis equal. And that's the thing anyone who's into wellness and biohacking andwhatever you want to call it is actually focused on getting a good night'ssleep. 

And we're in the businessof optimizing that and getting the most you can possibly get because we don'twant people investing more than their 7 to 9 hours of sleep, but you're goingto do it anyhow. So let's make it the absolute best. And it's life-changing forthe rest of your day.

Luke Storey: [00:35:30]Why is it that mattresses are so laden with chemicals? I've heard people say,oh, there's this many pounds of formaldehyde and chemicals. Why don't moremattress companies make them less toxic? Is it just cheaper to do it that wayor?

Jack Dell'Accio: [00:35:49]There's price and physical benefits. So like you said, you went on to a regularlatex mattress. Two things. Most latex mattresses out there only give you acouple of inches of latex and the rest is a coil. So, again coil, it won't lastlong. It won't be giving you the support you need and gets into a wholediscussion of whether those EMFs are also affected by the coils.

Luke Storey: [00:36:19]I get a lot of messages from people, what's the best mattress? I'm looking atthis one, the avocado, the whatever. And it's like I actually look them up forpeople and I'll go on the site and I'm just like, scroll, scroll, scroll, untilI get to what it's made out of. And if it has coils, I'm immediately out. Justas someone who's pretty sensitive to EMF and is fairly knowledgeable about it,you're sleeping on not only an antenna for EMF but an optimized antenna and--

Jack Dell'Accio: [00:36:45]An optimized antenna. Exactly.

Luke Storey: [00:36:46]The coils are actually amplifying any EMF in the environment. Coming from a guywhose cameras can't see this, but behind me in my hotel room here, I have afull-on Faraday canopy over my bed. So I acknowledge my tinfoil hat situationhere. But yeah, when I started learning more about EMF, I just thought, that'snot a good idea. So even if you're having an organic latex, then there's acouple of inches of that and then maybe some other materials and then you havesprings in there.

Jack Dell'Accio: [00:37:13]But you can have a full latex block mattress and that's available as well outthere.

Luke Storey: [00:37:18]The first one I had was that. But it was just as hard as hell, heavy as hell.

Jack Dell'Accio: [00:37:21]Exactly. So latex on its own, conventional latex that exists out there is notonly heavy, but it's firm and it doesn't have that. And what you probably hadon top of that, is you had felt batting over that. So in order to try to makelatex more comfortable, they'll either use wool batting or cotton batting. Soto us, our analysis of that is that creates nesting grounds for dust mite, yourskin exfoliation, perspiration. They absorb into that and that really doesn'thelp what allergens. So allergens is--

Luke Storey: [00:37:58]Ah, that's another one of the seven. Yeah.

Jack Dell'Accio: [00:38:00]So you don't want to have the batting, you don't want to have the nestinggrounds, and you don't want to have a firm hard mattress because that's notproper support. You need to contour and eliminate all negative space andpressure redistribute in the body. The most typical reason why people go shopfor a new mattress is because they're feeling some sort of pain, shoulder pain,neck pain, back pain. So that's the stimulant that people react to that getsthem shopping for mattresses. 

Up until Essentia, noother organic product has been able to give the full physical benefits withoutthe allergens, without the toxins. So that's where the more popular mattressesare the ones that eliminate the physical pain. And there are also concernsabout toxins and everything else.

Luke Storey: [00:38:57]Okay, got it. Got it. That's funny you reminded me, and this was a grim period,but I found this thing called the Samina Sleep System years ago. And they'relike, $15,000 to $30,000. It's like you could buy a used car. They're supercool. We have one at home now. Thankfully, it took a long time to get one, butI was either saving up for that or to get an Essentia mattress, and now I haveboth because we need two beds at home because we keep different sleep schedulesand yada yada. Two pets running around, they bug me. I always bailed to thesecond room.

But anyway, I didn'twant to spend $2,000, $3,000 on an okay natural mattress. I wanted to get oneof the best, so I bought a Casper mattress. Just probably it has all theformaldehyde, all the things. And I was like, "I'm going to take one forthe team." And I had that for a couple of years, and I think it was like$1,000 and dropship quick and it was fine for a temporary one. 

But what I noticedafter the fact was my sleep really suffered because of the pain factor, thatirritant, that stimulant. And I was having this thing where I would wake upwith my arm numb or my hand numb, just like now I have to switch sides and I'dwake up and just have to shake my hand because it was numb. And now that I'mlearning about the Essentia mattresses, I'm now realizing that's what washappening.

It was the pain. And mysleep obviously also suffered because it would actually wake me up. But Ididn't know it was the mattress until very recently reinvestigating this wholetopic, I thought there was something wrong with me, neuropathy or something. Iwas like, I actually have really good circulation. I do hyperbaric chambers allthe time. I'm pretty active. I'm like, why is my arm going dead? Or is thatsomething that's common with mattresses that aren't really outfitted toalleviate the pain and pressure points and all that?

Jack Dell'Accio: [00:40:49]Exactly. Over the years, everyone goes on these keywords of memory foam insynthetic world. And so they're all out for memory foam, but memory foams arenot all created equal. The simple most bet in a box that have memory foam havelow-density memory foam, not high-density memory foam. So here we're justtalking about physical support. We're not talking about toxins. So obviouslythe higher the density, the more the toxins. But the lower the density, theless the physical support you're getting. So a lot of times those things aresimple sponges.

Luke Storey: [00:41:30]That's a tricky situation then because just in the conventional mattress spaceor even some of the lower-end quotes, "natural" mattresses, if you'regoing for the comfort, you're going to be packed with more chemicals. If youget less chemicals, you're going to get a harder mattress that's going toinstigate that pain response and thus your sleep is going to suffer.

Jack Dell'Accio: [00:41:52]Exactly.

Luke Storey: [00:41:52]So that sucks either way.

Jack Dell'Accio: [00:41:54]It does. That's why we really consider ourselves a wellness brand and not amattress brand, because mattress is about merchandising and we're only aboutwellness. We don't exist in that world of making something that's not making itright for people.

Speaker3: [00:42:11]That's why you don't see Essentia at the local, blowout mattress sale.

Jack Dell'Accio: [00:42:15]Yeah, exactly.

Luke Storey: [00:42:16]I'll walk by or drive by those places sometimes and look in there, I go, oh myGod, you guys are-- and some are really expensive too. And like, whatever, Idon't even know the brand names, but I remember years ago going in there, justbeing like, oh my God, everything they sell in here sucks, by my criteria oftoxicity-- 

Jack Dell'Accio: [00:42:34]Well, it's actually pretty sad is that I've been in these environments wherepeople are talking about what they want to make as mattresses, and these arepeople that live or brands that live in the low quality. But yet then there's alittle bit of greed in there and goes, "Well, companies are sellinghigh-priced mattresses. Why can't we?" And they just change their profileand they try to get a fancier cover on it, but they still put in really cheapmaterials inside and just focus on margin or it helps raise their brand of whatthey're trying to do. 

So there's so muchnoise and so much real no true benefits in some of the expensive products frominexpensive brands. And that's something that consumers need to look out for.If someone is selling a $500 to $800 bed and all of a sudden they're offeringyou this $2,500 bed, reinvent the wheel at the $2,500. They just wanted thatpart of that consumer. It was a statistic. We want part of that business. Butthey don't have the technologies. They don't have the materials to reallybelong in that segment.

Luke Storey: [00:43:44]That makes sense. Yeah. A common request from Life Stylist listeners is a breakdownof my top five non-negotiable supplements. After a couple of decades ofresearch, I'd have to say that vitamin K2 easily makes that list. Nearly everyAmerican adult has insufficient levels of vitamin K2. It's simply not availablein the modern Western diet. 

Why does this matter?Well, a K2 deficiency can cause major issues, including coronary arterydisease, heart disease, bone spurs, kidney stones and liver stones, plaque inyour heart vessels, and even major cardiac events. 

In 1990, the Rotterdamstudy looked at people from eastern Japan who consumed high amounts of K2. Morethan 8,400 participants were given 50 micrograms of natural K2 on a daily basisfor more than 10 years, and the results were insane. Participants of the studyshowed a 50% decrease in cardiovascular events and mortality, a 25% decrease inall-cause mortality, and finally, a 25% increased rate of living longer andhealthier. It's crazy what they found in this study.

So now you can see whyI'm into taking K2 every single day of my life. And my favorite source is froma company called Just Thrive. Their vitamin K2 is the only product on themarket with 320 micrograms of pharmaceutical grade K2-7, which is the optimaldaily amount. This is the K2 I use and trust because it's microbiologistsformulated and clinically tested and supports healthy heart circulation, brainbones and nerves, and even encourages healthy blood sugar levels. 

So for exceptional gutand immune health, there's nothing like Just Thrive. And right now you can get15% off everything Just Thrive carries when you go to justthrivehealth.com anduse the code LUKE15 at checkout. That's justthrivehealth.com and the code isLUKE15.

Okay. And you mentionedyou guys are a wellness brand. And from what I understand, some hotels havethese kind of wellness suites now that are nontoxic and stuff and you guys arein a bunch of those, right?

Jack Dell'Accio: [00:46:07]Yeah, we're in the place where people maybe don't sleep, but we're in a lot ofVegas hotels. But wellness travel is something that more and more people arelooking for. And it's interesting the hospitality has gone through their wholeevolution. Initially hotels in the '80s, they just cared about their lobbies.In the 2000, they only cared about the size of the TV.

Jack Dell'Accio: [00:46:34]But I think there are many today that are starting to focus on, hey, what doesour guest really want? Sleep. So they're focused on wellness. So we're part ofthe StayWell Group and so you can find StayWell rooms at the ARIA, Bellagio,MGM Grand. Actually, every MGM property across the country has StayWell and hasEssentia integrated into them.

Luke Storey: [00:46:58]Wow. That's cool.

Jack Dell'Accio: [00:46:59]We work with some Marriott, Courtyard. So StayWell would be the way to find anEssentia sleep anywhere.

Luke Storey: [00:47:06]I like that. I don't know what these StayWell rooms have, a great healthymattress is a star but I envision that there's no blue-- you have red lightbulbs you can turn on at night. They have EMF shielding, I would go so hardcorewith that.

Jack Dell'Accio: [00:47:21]They haven't gotten to the EMF. And it's interesting because they could domore, but it's very difficult in a hospitality environment to integrate more.But they do have blackout shades. They have dawn simulators, which I think isthe ultimate way to wake up.

Luke Storey: [00:47:36]Oh, that's cool.

Jack Dell'Accio: [00:47:37]They have air purification. Aromatherapy.

Luke Storey: [00:47:40]Oh, nice.

Jack Dell'Accio: [00:47:41]So they've got the Essentia mattress, so they don't have the toxins in there.So they actually have a whole lot. Whereas some hospitality I've seen haven'tgone quite as far, and they just want to talk wellness more as show somebodydoing yoga rather than really effective change in there, which is lighting, airquality, all those kind of things.

So StayWell hasaccomplished quite a whole lot. I had to be part of that group and we've workedon some projects internationally. We are working on something overseas rightnow where we're going to presidential palaces. It's amazing to see presidentialpalaces that now want to integrate wellness. And so that is pretty cool to beinvolved in that and whole neighborhoods want to integrate Essentia sleepbecause the developers are seeing the value in wellness.

Obviously, they see iton the opportunity to market something different and market something that is agrowing trend, which is wellness. But that just means that more consumers areaware of their health and wellness.

Luke Storey: [00:48:53]Totally. That's awesome. People were complaining when Walmart started carryingorganic food, like, "What the hell!" That means more. I don't shop atWalmart, I guess unless I'm on a road trip and I need to, but I think that'sawesome. It means that there are more people and there's a healthy, hopefullycommodification of that consumer demand. 

So Essentia mattresses,I think for example, if enough people were aware of it and you guys were sellingenough of them, eventually your margins would probably change and they wouldbecome more accessible to regular people. That's something I think it's reallyimportant in the health optimization or biohacking space.

Some of the stuff getssuper expensive, but only until enough people are buying it and then it comesdown like DNA testing, biome testing, all of this kind of stuff used to besuper, super expensive and only for the elite. And now you can get a viome testfor 97 bucks and see what's going on in your gut biome. Three years ago it was300 bucks.

Jack Dell'Accio: [00:49:56]And things are moving quickly, which is really nice.

Luke Storey: [00:49:58]Which is very cool. Okay. So those are some of the stimulants. We covered theallergens, the pain factor, the temperature factor. What I'd like to get intoand a couple more that I'm not recalling right now, but they're somewhere. Tellme about the process of this latex. There are these trees. I forget theofficial name, but I know them as rubber trees grown on rubber farmsand-- 

Jack Dell'Accio: [00:50:24]Hevea brasiliensis trees, those are natural rubber trees. So basically it'stapped and harvested from trees, similar to how you would take maple syrup outof a tree. This rubber is harvested from the trees and that is the foundationto what we make. Everything is rubber-based, organic rubber based. 

And when it comes tolatex, there are variations of latex. There's actually fully synthetic latexwhere people have imitated latex. But again, that does come with dioses and allthat.

Luke Storey: [00:50:58]Is that essentially made of petroleum?

Jack Dell'Accio: [00:51:00]It is made of petroleum. Exactly. So what we work with is only certifiedorganic latex. Our mattresses are made with different formulas within the samemattress. So I've patented a whole process where we change the behavior of thelatex through the integration of essential oils and different plant extracts.We slow down the recovery speed and at times accelerate the recovery speed ofhow we want the latex--

Luke Storey: [00:51:29]How fast it bounces back?

Jack Dell'Accio: [00:51:30]How fast it bounces back. So we're the first to make this type of reallyprecise level of changing the behavior of latex. So what you get out of ourproduct is you end up having a full latex product. However, layer over layer,we change the way that behaves and that behavioral change is mainly for how wewant to support the body without putting in cotton, wool, polyester battingbecause we want to have the comfort layers within the foam. 
So you're just directly on a block of foam, but specifically designed andengineered that every layer does something different. One of the main thingsthat we do is you need to have something that adapts and eliminates thatnegative space. 

So if somebody has avery pronounced lower back arch, you need to get into the bed. If you have avery flat back, you almost need to sleep on the bed to keep it simple. So mostpeople are buying soft beds and hard beds, but the soft beds are low-densitybeds. How mattress makers make you a soft bed is they add fluff. They eitheradd fiber batting or lower-density foams, and that makes it softer, but it'snot giving you the support. 

What I've developed inour formulas is high elasticity or lowest elasticity formula of latex. So withhigh elasticity it really contours and supports your back. But it's so densethat you're constantly getting that support, which is really, again, part ofthat key where if you're not getting support, your brain activity has to behigher because it's constantly fighting pain resistance--

Luke Storey: [00:53:19]Oh, that's interesting.

Jack Dell'Accio: [00:53:20]And sending messages to your body to change position.

Luke Storey: [00:53:25]Right. Like it's trying to find its center of gravity.

Jack Dell'Accio: [00:53:27]Exactly.

Luke Storey: [00:53:27]Oh, that's interesting.

Jack Dell'Accio: [00:53:29]Again everything we do based on this brain activity, because that's where weknow we're optimizing. And that high elasticity support is where we know we'reable to eliminate the full pain stimulant, even if you're not feeling pain yet.

Luke Storey: [00:53:47]Yeah, well, I used to feel pain a lot before I got my mattress situation dialedin. It's gotten considerably better now.

Jack Dell'Accio: [00:53:55]So you asked about how we make them. So we have these basically individual moldsthat every mattress is made one at a time so at this big continuous line. Butwe have, fortunately, over the last 10  years, we've added a robot armbecause technically when we started this out, it was like a kitchen. 

We had your typicalkitchen that and a mixer and we'd be putting in our latex, putting in ouringredients, putting in a mixer and we have three guys tip over. We manuallyrigged up something where we were able to tip over this 200-pound of liquid andpoured it into the mold. And then we would put heating element and dry it andcure it.

So we had our roughdays of manufacturing, but that was the very first beginnings of when I wastesting, experimenting with when we first made our first models. But basically,it's, I guess a little more than maybe about 12 to 13 years now that we'veimplemented basically high process injection molding for this to happen with arobot arm, which is basically pouring out layer after layer. So every layerwill have different qualities and the robot arm takes care of that.

Luke Storey: [00:55:14]That's so cool. Do you guys have any videos of this or is it too proprietary?

Jack Dell'Accio: [00:55:18]We have some videos of the pouring, and the baking, and the curing. Butultimately a lot of it happens in our blending pre-pouring. 

Luke Storey: [00:55:32]Okay. And I think in one of your interviews you were saying that there's agallon of essential oils that go into each mix or something crazy like that.

Jack Dell'Accio: [00:55:40]Yeah. And that's someone who's just wondering why is Essentia latex moreexpensive than conventional latex, so conventional latex is already a premiumproduct. And it just goes so quick. A gallon of essential oils, organicessential oils, depending on which one you have, could be $300 to $500 just forthat gallon.

Luke Storey: [00:56:02]Yeah. One of those little bottles is like 40 bucks.

Jack Dell'Accio: [00:56:06]So you can imagine it, if we're putting in this kind of stuff into themattress, the numbers go up really quick. You can buy a mattress for that samegallon.

Luke Storey: [00:56:15]Well, yeah, totally.

Jack Dell'Accio: [00:56:17]For that one ingredient.

Luke Storey: [00:56:18]I drop out of high school, I have no education. My first job was washing dishesin a pizza hut-- not pizza hut, rather a pizza parlor. So I know what it's liketo be broke. I was broke for a long time. I had no money. I've had to work along time to just get where I am now, which is nowhere near what I'd like tobe. But I'm okay. And I can get a good mattress. 

But the thing that Ithink is fascinating about some people, is the amount of money that we'll spendon some novelty technology or a higher car payment or something like that, butsomething I've observed is people really trip on how much money a good mattresscost. You guys range from what, like $3,000 to $10,000 ish or what's the rangethere?

Jack Dell'Accio: [00:57:09]Yeah, they're around three and half to $10,000, $11,000 range.

Luke Storey: [00:57:15]Okay. And I want to dive more into that later. But I totally get $3,500 is ahell of a lot of money for many people. And it took me years of watching Essentiafrom afar going, "Oh man, how'd they figure it out?" Everyone'sbuying these things, not me, but then we'll spend money on other things thatactually have a much less impact on our overall quality of life. 

So I just want to sharefor people and whether you are able to get an Essentia or any other high-endmattress or bed system I don't care, but let's rethink how we actually spendour money. Is it a big screen TV or something vanity related or is it actuallysomething that we're going to spend a third of our life on? And I think youguys have like a what? A 20-year warranty or something ridiculous?

Jack Dell'Accio: [00:57:59]The 20-year warranty but beyond that, it actually performs well throughoutwhereas most things break down in their third, fourth year. And you just got tolive with it because you made a big investment.

Luke Storey: [00:58:10]Then you're sleeping in a hammock. That's what a hammock is like. This bed ispretty good at first. And then a couple of years go by and you're like, oh, yousleep with someone and you both end up in the middle.

Jack Dell'Accio: [00:58:19]People don't realize that they're actually spending more money countering theeffects of bad sleep every single day, because if you look at it on a payment,if you're making a payment of $100, $150 a month to finance a mattress, forexample--

Speaker3: [00:58:35]Do you guys do that, by the way?

Jack Dell'Accio: [00:58:36]Yeah, we have financing. And you can tell that more people don't use thefinancing with us because there are people who have prioritized it and allthat. But if you really look at it, how many people should be on an Essentiaand making that kind of payment and you look at it, they're probably spending$200 or $300 a month on coffee because they're feeling groggy in the morning.

Luke Storey: [00:58:57]$6 latte in the morning.

Jack Dell'Accio: [00:59:02]$6 latte to feel awake. Instead, you could feel awake by having a really greatnight's sleep. And you really don't need anything to fuel it in the morning.

Luke Storey: [00:59:10]Yeah, that's cool. That's a really good point. I want to get into the EMFsstuff you guys did. Mr. EMF Fanatic here. But when I reached out to you guysabout doing a podcast and all this, I didn't even know about that. I wasalready a fan on the sidelines of Essentia before that, just because I researchedstuff like a total geek. But the EMF thing to me was fascinating, and peoplewill know from listening to this show in the world of dealing with EMF, and ifyou don't know what it is, I've done probably 10 podcasts on it at thispoint. 
But there's two ways to deal with it. One is you block it, which has to do withjust straight-up physics. I shielded our bedroom at home with the special paintand then your phone doesn't work in there. It's beautiful. So you have theblocking, which requires rigorous testing by a professional. It gets quiteexpensive to block, but that's a way that's provable with an EMF meter. I havean EMF meter right there. And just for fun, I tested my canopy here in thehotel and there's no EMF inside it. And it's amazing. 

That's on the physicsside. And I think what you guys are doing is a blend of these two. But then youhave the energetics. So there's the Leela Quantum Tech, FLFE, Somavedic,BlueShield, all these things that I use and promote and share with people. Andthose are operating more in the energetics where to quantify if it's helping ornot, you actually have to look at the human body.

Jack Dell'Accio: [01:00:34]Correct.

Luke Storey: [01:00:35]Because an EMF meter is not going to change one iota if you fill the room withquantum energy or crystals or something like that. So from what I understand,what you guys did is you found-- you mentioned like quartz crystals, you founda way to infuse the mattresses, or at least if someone chooses that option withsomething that, again, is probably not going to be registering as well. 

It's blocked now but iscreating a more harmonious field in the bed. But rather than just hypothesizingthat, well, it's got to be good for you, you guys have actually done sometesting around the live blood cell stuff that you discussed earlier that wecan't pronounce.

And that you canactually see, okay, here's a human body in a high EMF field. We look at theblood. We introduce them into the feature in your mattresses, and then theirblood looks different. And I think that kind of testing is as valid as thestuff that blocks it, as long as you have some way to quantify it other thanjust the placebo of like, "Wow, I think I feel better," because youcould put a rock on the floor right here and tell me it's harmonizing the EMF.And if I believe it, it probably will do something for me. But it's notnecessarily scientifically valid. So tell me about your whole EMF piece becausethis is exciting.

Jack Dell'Accio: [01:01:54]Sure. So actually on our website, we have the literature, we show the actualresults of the blood cell activity. So we published all this on our landingpages on our website. So people can really dive in to see the impact. Thebackground behind this was, a lot of our customers who are athletes and a lotof the athletes are younger, so what you won't do from a young thriving athleteis he's willing to train, he's willing to sleep, he's willing to takesupplements as well. But one thing I've noticed is the challenge is separatingthem from their cell phone.

Luke Storey: [01:02:37]Yeah, I get it. It is a challenge for me too.

Jack Dell'Accio: [01:02:41]It's a challenge for everyone. We're just in that communication era. So what Ihave always thought of is how do we not take a step back in our world? How dowe move forward in technology? How do we work around what's sort of beingserved up to us? And in most situations, even if you don't have a Wi-Fi routerin your home, you're getting the signals from your neighbor. So signals 3G, 4G,5G, Wi-Fi, that's all around us, including the old fashioned plug-in devicesand microwaves and all that, that were already there. 

So to me it was how dowe pivot? How do we navigate through this and not eliminate those things fromour lives? So a few years ago, I ended up working with Dr. De Valera ofSwitzerland, and he was talking about how quartz is really one of those naturalmaterials that absorbs and retains information, quantum energy.

And you're able tocontrol that energy wave where it does not block the signals from any of yourdevices. However, it can impose a much greater wave that is organic, natural,like your body is meant to be. So while the information is able to comethrough, it doesn't obstruct any of your cellular behavior or the body. Sosounds really cool. So we've spent a couple of years analyzing it and makingsure that this was real and looking at blood work, integrating it as part ofour formula. 

So to us, what wasreally important is if we integrate it in our formula, it was really strong.This impact of not just a slight protection but a full protection and reallyseeing blood cell activities, the blood behavior was actually improved on theEssentia mattress rather than even without any data signals. So we just had amore harmonious ability for the cells to flow, which means better oxygen flow,which means greater recovery. 

And for us, the carrotat the end of it is how do we help people recover more, recover faster? And sothat was where we see how EMFs can really obstruct part of that recovery.

Luke Storey: [01:05:07]And especially if it's acute exposure. When I was being acutely exposed, Icould barely sleep. And even if I did, I would wake up with excruciatingmigraines and brain fog. And everyone has their own level of sensitivity, butit also depends on your proximity and the strength of the signal too. I testedthis room when I checked in and it wasn't as bad as I thought it would havebeen being in the middle of LA, but still higher than I would like. But ifthere was a cell tower on the roof of this building, that meter would probablyblow up in smoke. You know what I mean?

Jack Dell'Accio: [01:05:45]But the actual blood cell activities, we've noted that it changes with activedownloads. So if you're actually on a phone call or downloading or streaming,your cell behavior changes. So to me, that's evidence right there it's doingsomething. 

Now what we're makingassumptions of is what will the end game be. What will those impacts be? Andthat's harder to put a finger on. What we've hypothesized is the way that wesaw the blood behavior, how they kind of cluster together, that stops oxygenfrom free flowing through. And we know that not having oxygen distributionthroughout your body is an obstruction in your recovery. So that's thehypothesis of where EMFs can really obstruct with some of it.

Luke Storey: [01:06:45]That is very cool. In my experience, nothing has a bigger impact, and I meannothing, on how I feel and perform each day than my quality and quantity ofsleep. Honestly, I've tried every supplement and biohacking technology outthere to improve my mood, energy, and focus after a crappy night's sleep andthere is nothing that makes me feel better than a good night's sleep. And unfortunately,lack of sleep is simply not hackable in my experience. 

And the thing that'shad the single biggest impact on my sleep is temperature regulation. Thiscompany, Chilisleep, makes the coldest and most comfortable sleep systemsavailable. I started out back in the day using their Cube, then onto the OOLERand most recently their new Dock Pro, which is by far my most cherished sleeptool. 

It works like this. TheChilisleep mattress pads keep your bed at the perfect temperature for deep coldsleep. And with the Dock Pro, I can even set the app to change temperaturesthroughout the night and even turn warm in the morning to wake me up ratherthan using an alarm clock. It's really cool. 

And by the way, it alsosaves me a grip of money on my electric bill to not run the AC cold all nightlong. So I'll invite you to supercharge your sleep right now atsleep.me/lukestorey where you will save 25% off the purchase of any Cube, OOLERor new Dock Pro sleep systems. 

Now, this offer isavailable exclusively for Life Stylist Podcast listeners and only for a limitedtime. That's S-L-E-E-P.M-E/lukestorey to take advantage of these exclusivediscounts so you too can wake up refreshed every day. And trust me, you'llthank me later. 

Yeah, I mean, that'sone of the main things with these high gigahertz 5G signals, which there's kindof two categories of 5G. One of them is just building on top of 4G, and thoseare the long range. They're just different frequencies. But with these smallcells that are up in the 30 to 90 gigahertz, one of the main issues with thatis the hypoxic effect that it has on your body and your blood cells' inabilityto carry oxygen. So it's like it can get really bad toward the other spectrumof that when you're really close to it. And it's the frequencies thatspecifically cause your blood to clot and all of that stuff you're describing.

Jack Dell'Accio: [01:09:03]What I'm most excited about is that we are launching here at the Biohackingconference, our new REM-5 and REM-9 models, which is the fan--

Luke Storey: [01:09:14]Man, I just got your best model. I'm fine. I'm happy. I'm happy.

Jack Dell'Accio: [01:09:19]Well, it's the first time. You're actually okay because you actually have ourEMF formula in it.

Luke Storey: [01:09:25]Okay.

Jack Dell'Accio: [01:09:26]And that's kind of like my own personal thing is when I develop something and Iknow something, I can't not offer it to everyone. So I really struggle, and wedo have three tiers of product. And just to say our starting tier has beenranked the best foam mattress in the world for seven years running. So even atour starting point, we are top. 

But we have these threecategories because over the years people have gotten back to me is like,"Jack, you can't just have the $10,000 mattress. We want your mattress, wewant your technology five years ago." But to me, whenever I find a betterway, a better formula, I like to integrate it into everything. So ourperformance and our whole body collections, they've been updated to what we'recalling REM-5 and REM-9, which is also focused on our REM sleep and deep sleepcycles. The complete formula has our activated quartz inside. So what it doesis it's primed to have the EMF option available on the whole collection.

Luke Storey: [01:10:38]So just real quick, if somebody were to order one of the lower-cost options,could they add on the EMF?

Jack Dell'Accio: [01:10:47]As of November 1st they can.

Luke Storey: [01:10:49]Okay. Cool.

Jack Dell'Accio: [01:10:50]So that's something just new where we've integrated the activated quartz in allof them. So you can get the EMF option. And it also opens the door to how wecan play with quantum energy in the future. And we don't know what that's goingto be. But as of November 1st, everyone will have this activated quartz, whichis actually kind of sleeping on a flexible rock. It's even cooler and betterthermal regulation than what we had before. 

And it's ready for ourexploration into more quantum energy. And when quantum energy works, you don'thave to be buying a new one every time. If something is available, we'll beable to fit it to anyone that has a product as of November 1st. 

Luke Storey: [01:11:37]That's super cool.

Jack Dell'Accio: [01:11:38]So that's pretty cool. It is amazing. 

Luke Storey: [01:11:39]Dude, there's a lot about what you guys are doing. I think is really innovativeand cool, but the EMF piece is just crazy, especially since there are some, I'ma huge fan of the Chilisleep company. I had their first Cube, then I had theOOLER now there Dock Pro like amazing, especially living in Texas where it's500 degrees for like six months of the year. It's a burning inferno there.

So I love that, butwhen they had the first one, it didn't have any EMF except just from the actualdevice and you could put it across the room. Then the OOLER had Bluetooth youcould put on airplane, and now their newest one has Bluetooth and Wi-Fi so thatyou can run the app and then you can turn on airplane mode, which iscool. 

But there was anothercompany a couple of years ago-- and I'm not disparaging them, and I haven'tlooked at them lately, but they were called, I think, Eight Sleep and they madesome sort of temperature regulation mattress. I know you're aware of them, I'msure. But they had emailed me, hey, do you want to put this in your site storeand promote it and things like that?

And my first questionwas, well, if you guys are tracking the sleep and then regulating thetemperature of the mattress, which was also not organic stuff that I would wantto sleep on probably anyway. And they said, well, it's very low EMF and itpasses the FCC standards and stuff like that, but I'm just very discerningabout EMF, so that wasn't good enough for me. So I didn't choose to promote itbecause I just don't like EMF. 

But the point I'mgetting at here is a lot of the time when an innovator or inventor is creatingsomething that's healthy, it also has a lot of sort of negative side effects toit. People make these devices you put on your head that are Bluetooth. And soI'm always like, can you go on airplane mode? All right. If it has airplanemode, I'm in and at least investigate it. 

But I like what youguys are doing because it's in the energetic realm, but it's still verifiablescientifically. You're not getting a net detriment from the benefit. It's likeyou don't have to kind of weigh the scales if this thing is helping me morethan it's hurting me, it's only helping and there's no ill effects of that methodof EMF mitigation.

Jack Dell'Accio: [01:13:47]That's the magic. The challenge, I should say, is there are other brands whoare nontoxic, there are other brands who are organic, but they arethermo-regulating and organic. How do you get all of the seven benefits notconflicting with each other? And that's what we've been able to do. That's whatkeeps us on top and that's where we're unmatched is just because I won'tcompromise and I don't want to introduce toxins to introduce--

Luke Storey: [01:14:22]To introduce money in your bank accounts. 

Jack Dell'Accio: [01:14:25]Well, again, we're so hyper-focused on wellness and we actually are passionateabout our customers. And they come back to us and we feel that bond that theyhave. I know that our customers are passionate about us, and so that's a goodfeeling for me. That's satisfying.

Luke Storey: [01:14:44]Listen, dude, I wasn't even a customer knowing about you for 10 or 11 years,and I still would recommend it just because I researched it enough. And I waslike, I really just think it's the best mattress that you can get out there. Soif you guys go to lukestorey.com/essentia and use the code LUKE, you're goingto save what? Up to 100 bucks off. Okay, cool. And we'll put that in the shownotes, too. But I like to announce things like that during the episode. 

Jack Dell'Accio: [01:15:10]And that's on top of anything we have going. 

Luke Storey: [01:15:13]Oh, cool. So even if you guys-- right now, I was looking at your site researchand I saw you had a promo so you can stack that if you happen to be having it?

Jack Dell'Accio: [01:15:20]Absolutely.

Luke Storey: [01:15:21]Cool. Okay. Well, thank you for that. When people come on and they represent aproduct, I'm always, I don't want it to be salesy and cheesy, but I also wantto share cool stuff with people and I don't want them to go waste their moneyon something inferior. And I also like to make sure they get a discount. Solukestorey.com/essentia, folks. 

All right, let's talkabout-- there are so many more things and I just want to cover a couple beforewe go. How does the thermoregulation work with the mattresses that you'vecreated? Because as I said, I've been using the Chilisleep stuff and so itdoesn't matter which mattress I'm going to make that shit cold no matterwhat. 

But the first night,because I've done two nights on my Essentia mattress, it just happened to comeright before I flew out here. And I was like, "Yes, now I can talk aboutit on the show" honestly, I've actually tried it. I'm just going to sayit's super comfortable.

But I feel like I hosedmyself because I put my Dock Pro pad on it because it's still 90 degrees in LAand I'm like, "It's a new mattress. I'm flying in two days, I can't riskoverheating and getting a bad night's sleep." But I think that I mighthave made an error with testing out the natural thermal regulation that youguys have created. So I don't really know how it works in terms of overheatingbecause I cheated immediately and put the Dock Pro on it.

And then the otherthing is with the pressure point relief and the pain and the actual performanceof the mattress in terms of weight distribution, I think I also might haveinterrupted the innate qualities that you guys have built into the mattressbecause that pad is going to some degree prevent my natural acclimation.

Jack Dell'Accio: [01:17:01]And I know that Chilisleep has been working over the last year of even comingup with an even thinner, more flexible version of what they have. Whereas Iknow that the initial versions had their water hoses that were still flexible,but they believe they have a flattened version of that also.

Luke Storey: [01:17:20]The new one, Dock Pro has this new pad and it is very thin and you can't feelthe hoses. I think they're cool hoses. They're like veins essentially throughsilicone veins. So the new one is definitely an improvement over the other one,the less expensive pad they had where you can touch it and kind of feel the--

Jack Dell'Accio: [01:17:38]Exactly.

Luke Storey: [01:17:39]The veins in there. So it's flexible but I didn't get like the real pureEssentia experience.

Jack Dell'Accio: [01:17:44]You're not getting into that full active thermal regulation that happens withthe mattress. So what I normally like to suggest is they have a comforter sosomebody wants to have it. You can get their cooling comforter, which is on topso then you able to sleep cool, which is similar to that environment of havinga cold room, but allowing your body heat to escape through the mattress and notperspiring and having that enhanced level sleep. 

So two things canhappen. What you don't want to do is just focus on the onset of sleep. So ifyou go to bed in a cool room or a cool surface, that feels great and ittriggers the mind into the onset of sleep. But what we see best results is ifyour body temperature from when you go to sleep to when you wake up, it'sconstantly dropping, and that's something that happens throughout your 7 to9-hour cycle. And what we've been able to see is that that's what ours doesthrough the organic materials.

Luke Storey: [01:18:53]And you guys have tested that?

Jack Dell'Accio: [01:18:54]We've tested it.

Luke Storey: [01:18:55]So you guys do like sleep studies, right?

Jack Dell'Accio: [01:18:56]We're always doing sleep studies. So yeah, that's what we do.

Luke Storey: [01:19:00]Just hold that thought. I just got to dig into that. Do you guys have some kindof facility where you invite volunteers to come in, and you track their sleep?How does that happen?

Jack Dell'Accio: [01:19:09]We did some of that, but in recent years, we go with volunteers, a lot of themhave been athletes that really want to dive into this, and they have wearables.And we're looking at their sleeping temperature. We're tracking the temperaturethroughout that eight-hour time lapse, and we're looking at their sleep cycles.

Luke Storey: [01:19:33]Oh, cool.

Jack Dell'Accio: [01:19:33]Normally it's a 10-week study. Every time we do one where we're really lookingat the changes that happen. And it's one of those things also to keep in mindis where someone tries something for a day and says, "Oh, that didn't workfor me," but we see even with people who are hyper-focused on qualitysleep, we've been able to track that improvement is constant over 10 weeks toget to a place where they are fully optimized.

Luke Storey: [01:20:04]Wow. That's crazy.

Jack Dell'Accio: [01:20:05]Don't give up on trying to sleep well. It's not something that just happensovernight. You get improvements every day, but to actually feel thoseimprovements it can take a few weeks. And we've seen growth in improved REM anddeep sleep cycles over a 10-week cycle, which is pretty impressive.

Luke Storey: [01:20:23]Wow. That is impressive. Okay. I totally forget where were before that one Iinterrupted you.

Jack Dell'Accio: [01:20:29]So when it comes to the devices, so obviously you can get organic covers andall that kind of stuff. You can allow your body heat to escape from the top. Soyou're not fully not in a good place by having the pad underneath. I'd be moreconcerned with any perspiration or if you're not getting the full benefits ofthe flexibility of the bed.

That being said, Ihaven't tried with their new technology. I plan to go see them this week aswell, and I'm sure that they've brought it to the next level as well.

Luke Storey: [01:21:05]It was super comfortable. I was like, I should have really in preparation forthe interview, try just a very legitimate Essentia night's sleep. But like Isaid, I was, I don't know, I can't risk it. But when I get back home, I'm goingto take the pad off, set the temperature at 73 or whatever we keep it on atnight depending on how hot it is there and see how my temperature regulationgoes because I have-- I'm going to overstate this, but I would say like microPTSD from all those years, I was waking up overheating, but I didn't knowthat's what was interrupting my sleep until I started sleeping cold. 

And I was like,"Oh, that's what's been happening probably my whole life, especially whenI started sleeping on the polyurethane foam and stuff like that." I wakeup sweaty and then just kind of fall back asleep and forget that I had beenwoken up by overheating because I always lived somewhere hot essentially.

Jack Dell'Accio: [01:21:59]What I want to make sure is that you are removing the pad, you're not sleepingon it, and make sure that there is no condensation that is accumulating andpotentially lead to mold. That's where the Chilisleep product is great. It's aremoval, you can put it back on. And whereas something integrated, youmentioned another brand, but having something integrated could be a risk factorfor developing mold in the mattress.

Luke Storey: [01:22:26]Yeah, that's a good point.

Jack Dell'Accio: [01:22:27]Yeah.

Luke Storey: [01:22:28]You have air and you have water.

Jack Dell'Accio: [01:22:30]Yeah, exactly.

Luke Storey: [01:22:31]If you're not careful, especially somewhere humid. I was just talking to myfriend Todd, and he lives in Florida and he's like, "Yeah, it's almostimpossible to get a house here that doesn't have mold" like build your ownhouse and make it mold-proof because it's such a ubiquitous issue.

Jack Dell'Accio: [01:22:46]I live in Florida now, and it's really interesting because it's quite uniquecoming from Canada, where everything is remodeling and in Florida, I think it'sthe mold issue that developers don't retrofit anything. They knock it down andbuild something new.

Luke Storey: [01:23:01]Yeah, yeah. Totally.

Jack Dell'Accio: [01:23:02]And I think it's because they have no idea what's behind those walls.

Luke Storey: [01:23:04]Totally. Yeah. Well, I notice in Texas, which also it's very humid. There's alot of mold issues there. I can't tell you how many friends I've met in theyear and a half, almost two years I've been there like, "Oh, man, I'mgoing through mold poisoning. I'm doing a mold detox. I had to move out of myhouse." And one thing I noticed there when they build-- you drive by thesame property every day, and you see, oh, they just cleared that land. Theyexcavated it. Then you see them laying a foundation, then you see the sticks goup and then it'll rain and it's never covered up. And they take a couple ofweeks off, it's sitting there getting rained on and then they start building ontop of it--

Jack Dell'Accio: [01:23:39]And then they close it up.

Luke Storey: [01:23:40]Yeah. And I'm like, oh, man, I wish I could warn whoever's going to be movingin there. But hey, not my battle. Tell me about the custom mattress. So I didone, I think it's called the Pro Core.

Jack Dell'Accio: [01:23:54]Yeah.

Luke Storey: [01:23:54]Okay. And so I filled out this whole questionnaire and this is not going to bepractical for some people, but like I said, I'm just so obsessed with sleep.I'm willing to do whatever it takes and I'll sacrifice in other areas of lifeif I have to, just to get my bedding right. 

So I filled out thisquestionnaire. And if I recall, there was questions about my personality andsome questions about my body. Do you have an arch back or a flat back? Thingslike that. But a lot of it was kind of like, are you an introvert or extrovert?Questions like that that were more indicative of personality assessment thanthey were a physical assessment that you'd get at a chiropractor or something.

Jack Dell'Accio: [01:24:32]I think this deserves an explanation. And I'll tell you why, because a lot ofpeople that take this assessment, they're almost disappointed because they'reexpecting some type of who knows what technical type of experience they'regoing to go through. But in fact, it's so simple. It's 20 questions aboutpersonality. And I'll give you the backstory behind this. 

So I was working with aprofessional sports team. I was working with the Montreal Canadiens at thetime. And in working with their doctors, I came across one of them who was workingon a chiropractic level with players that had back injuries and neck injuries.And the way that he was working with them and diagnosing their recovery wasthrough identifying their posture through these questions. 

So I asked like, what'sthis about? So they had done over 1 million case studies and they found there'sa direct link from your personality to your posture. And in fact, I hired himto come work for the company in the off-season. So in the off-season, he camein at Essentia and started working on all the different algorithms--

Luke Storey: [01:25:44]That's a good ace in the hole.

Jack Dell'Accio: [01:25:45]Yeah, exactly. And he was passionate about what we do as well, which wasappreciated. So whereas it's not easy to get someone from a Pro team to comework for you in the offseason--

Luke Storey: [01:25:56]They probably want their offseason off.

Jack Dell'Accio: [01:25:58]Yeah, exactly. So it was just a great energy together and a great connection.And ultimately, through these simple questions and understanding yourpersonality, we're able to identify your muscular strengths, muscularweaknesses, posture and rather than right now we have three different mattresstypes which kind of cover maybe 80% of everyone's posture situation. Simply setsoft, medium firm, both with high density and high elasticity. 

What we do on the ProCore is we go through these questions and it gets us really specific on yourunique posture. And so rather than stick to the perhaps I believe we're at maybe10 or 12 different formulas that get into making these three beds for threeposture types, we get into 256 different formulas that we have. We make the Procore. We specifically, based on those results, we'll have specific layers thatare built specifically for the data that we've captured on the personality.

Luke Storey: [01:27:15]That's so cool.

Jack Dell'Accio: [01:27:16]So we've seen this, when people go answer 20 personality questions, it's, whatis this? Is this just a merchandising thing or a marketing thing?

Luke Storey: [01:27:25]Trying to get my email.

Jack Dell'Accio: [01:27:26]Yeah, trying to get into my email. But it was a tool that was just so usefulfor us because we are able to consult with an athlete, cross country, get on aphone call, answer these 20 questions. We put it in the algorithm and we knowwhat's right for you. And I got to tell you, we've hit the nail on the headevery time. I don't think I've had one pro player who's come back and said thatit didn't work. 

Actually, I've got agreat story with a player in Colorado, Matt Duchenne, and we asked him his 20questions, asked his wife her 20 questions, and we made this combine mattresswith her side and his side. And I was out in Denver. This is going a few yearsback and I met with him and he goes, "You know what, Jack, we took yourassessment. We kind of chuckled and we said, "Yeah, can't be serious. Andthen he kind of rolled over to his wife's side and he goes, Yeah, it's prettymuch feels the same." 

And when he startedbefore he was sleeping on Essentia, he had kind of this middle shoulder painthrough training that he couldn't shake off. And after about 10 days onEssentia, that pain was gone and never recurring anymore. And so just forkicks, he swapped sides with his wife. So he went on her side, she went to hisside, and he felt that pain start to come back. 

And now I'll argue shewas sleeping on an Essentia bed, which was fantastic. But his needs were sospecific and so meticulous because of the hard training that he does and howtaxing it on his body. And they went back and it was gone. So he goes, Man, hecouldn't believe it because he thought it was fluff. But we don't do fluff.

Luke Storey: [01:29:09]That's cool. Wow. That's a great story. Is that something that regular peoplecan that aren't athletes can do where you can split the features?

Jack Dell'Accio: [01:29:18]Only on the Pro Core.

Luke Storey: [01:29:20]Okay.

Jack Dell'Accio: [01:29:20]Yeah, the Pro Core is able to have the split features integrated into themattress, whereas the rest of them, a lot of people are doing is they can getto twin excels and keep them together. What's really cool about ours is that wedon't make these the edges of our bed feel just like the center. So if you havetwo individual twin cells put together to make a king size, you don't feel thatscene because it kind of elasticity is the same going across.

Luke Storey: [01:29:50]It's not like a sinkhole in the middle.

Jack Dell'Accio: [01:29:51]It doesn't have a sinkhole or firm because a lot of beds are making these edgesthat are harder. And so you kind of feel a hump or a border between one side orthe other.

Luke Storey: [01:30:03]Right. You guys tune in to listen to me ask our guests questions every week.Well, let me ask you a quick question. Do you know if you're getting enoughmagnesium because four out of five Americans at least are not, and that blowshardcore because magnesium is involved in more than 600 biochemical reactionsin the human body. So let's examine a couple of the most common signs to lookfor that could indicate your magnesium deficient. 

There are literallydozens of symptoms of magnesium deficiency, so here are just a few of the mostcommon ones. Are you irritable or anxious? Do you struggle with insomnia? Doyou experience muscle cramps or twitches? Do you have high blood pressure or areyou sometimes constipated? 

Well, you could likelyfix most of these things by taking more magnesium. But the bummer is thattaking any old mag supplement won't likely get you up to speed. That's why Iexclusively recommend Magnesium Breakthrough. 

It's the onlyfull-spectrum magnesium supplement with seven unique forms of magnesium thatyour body can actually use and absorb. So that's good news. But it gets evenbetter. The makers of Magnesium Breakthrough, BiOptimizers, are having anawesome Black Friday special offer from November 21st through the 29th. Duringthis period you can get not only Magnesium Breakthrough but all of theBiOptimizers products for 25% off. To get dialed in, go tobioptimizers.com/luke and enter the code LUKE10 to get 25% off any order. 

Now if you're hearingthis a bit late and you missed the special offer, don't worry because there isalways a 10% off for my listeners with the code LUKE10.  But if you'rehearing this in time, again, the link for the exclusive Black Friday offerstarting November 21st, 2022 is bioptimizers.com/luke and the code is LUKE10.Now get on this while supplies last and try not to miss that November 29thdeadline. 

Well, I got to say,man, your bed is super comfortable. I haven't had enough nights on it yet toknow all of the nuances of it. But even when I lay down, I was like, "Wow,this is cool." And then my wife went up and took a nap with the dog, whichis rare. And she was like, "That mattress is amazing. It's really comfortable."I'm like, "I know."

Jack Dell'Accio: [01:32:34]It's kind of cool. Is that usually something that's good for you, it doesn'ttaste good. It doesn't feel good. This actually feels really, really good.

Luke Storey: [01:32:43]Yeah. Like raw beef liver which I eat, like holding my nose. I just take itlike a vitamin. But, yeah, that's true. I mean, it is nice when somethingactually has health benefits and you enjoy it at the same time.

Jack Dell'Accio: [01:32:57]It's sort if you're not hardcore into thinking about everything, you can get iton Essentia mattress and you know that you are on the best surface in the bestmattress. But if you want to take it further, well then you focus on your sleepenvironment and you focus on everything around you and to make it that muchbetter. But the foundation to it is that you've the right mattress, to beginwith. 

Luke Storey: [01:33:23]Yeah. Awesome, man. Well, thank you for being so hardcore about what you do andyour commitment to doing it right. I think it's inspiring. And anyentrepreneurs out there listening, this is how you do it, man. It's like youkeep innovating and keep innovating because you guys could have made your firstone and just said, "Hey, this is an organic latex mattress. And we havethe only truly organic natural latex memory foam. And it's comfortable, it'snon-toxic. We're done." Because that would be in itself great.

But I like that youguys are just going super hardcore and going for the elite athletes and highperformers who want to take it to the next level. And for those people that canafford to do so. But you still have that core, which is still, in my opinion,I'm not blowing smoke here because you're sitting here. But I've looked intothe mattress thing a lot and I think even your kind of entry-level is stillbetter than the other ones in the market, I'm sorry. It's just--

Jack Dell'Accio: [01:34:14]Yeah, we take pride in that. It's those little things you had mentioned. Youstarted learning about us 10, 12 years ago.

Luke Storey: [01:34:25]Yeah, Yeah.

Jack Dell'Accio: [01:34:26]For me, that's really rewarding. And we know that we have people that followedus, rely on what we do, honestly, that feels really awesome. We're like a smallbrand. You think about it. So to know that there are a lot of people thatactually do know about us and are passionate about us, that's actually reallysatisfying.

Luke Storey: [01:34:47]Yeah, I bet. I bet man. Well, I got one last question for you. Oh, one thing Iforgot to ask you. Damn it, I got two last questions for you. You guys havethese-- I didn't even know you had this until today. I went and logged on andpoked around further. But by the way, I really love your pillow, too. The firstthing that I got, it took me a few years to be able to get the whole thing. Butthe pillow is amazing still.

But you have theseadjustable foundations, and I didn't look too deeply into it. But what's yourview of incline sleeping? Because the seminar bed that we have at home, it's Ithink like four or six inches higher on the headboard. So you're sleeping atquite an angle.

Jack Dell'Accio: [01:35:28]Absolutely.

Luke Storey: [01:35:28]Took me a minute to get used to, but I really like that and I researched it abit and I think there's a reason why they do that. But what do you think aboutincline sleeping and does your foundation, if someone got that, give you theability to kick up the headboard a bit?

Jack Dell'Accio: [01:35:42]So in fact, the adjustable frames that we have, we don't build those. We buythose and make them available on our website.

Luke Storey: [01:35:50]Okay.

Jack Dell'Accio: [01:35:52]There's two things. One is we have our technology that mitigates any impactsfrom EMFs. But just to know you're bringing an adjustable bed, you'rebreathing--

Luke Storey: [01:36:03]It's got metal in.

Jack Dell'Accio: [01:36:04]It's got metal in it and it's got a remote control and it's got all that. Sowe've mitigated that with our EMF protection formula. So you're not getting theimpacts of that. But right off the front, some people, even with themitigating, don't want to have any electronics in their backs. That's the firstbarrier to entry on that. What you're describing on Samina, having that slope,you don't have to rely on an adjustable bed to do that. That's as simple asputting in some three-inch blocks.

Luke Storey: [01:36:39]That's what I did at my old bed. I put my whole bed on bricks. 

Jack Dell'Accio: [01:36:44]And that really works. That's advice I give to people who are either snoring orthey're considering if they have to wear a sleeppap for CPAP. Before you gointo anything that way, just try elevating the head. It is a proper way tosleep. It is better.

It's just like what wewere saying, not everyone needs it because not everyone is built the same way,but it'll benefit anyone. So it's less strain on your chest, less closure onyour throat. So that incline is absolutely the way to go.

Luke Storey: [01:37:19]Cool.

Jack Dell'Accio: [01:37:20]And I would suggest that as you did. Just put a couple of blocks.

Luke Storey: [01:37:23]Under the bed that has Essentia mattress. I just bought that frame from anonline furniture store. So I'm going to see if my handyman can, when I did iton the bricks, mine would fall off. It was not really done well because I suckit all things construction. And I'm not the handyman. But yeah, I think I'mgoing to have him on that bed, jacket up maybe four inches or something,because I have gotten used to that now and I quite like it. At first, it was alittle weird because by the end of the night I'd be down at the bottom of thebed, it kind of slide down.

Jack Dell'Accio: [01:37:54]But you don't need to have it that elevated. That's why I like the threeinches, is plenty when you're going above that and know that it's needed. Wehad actually experimented. We molded our beds at one point with the incline init.

Luke Storey: [01:38:09]Oh, did she still fit on it, if it was like fatter on one end?

Jack Dell'Accio: [01:38:12]In sheets because we actually had it integrated on the inside. So you stillhave this rectangular block, but on the internal side, it created the slope.

Luke Storey: [01:38:22]Cool.

Jack Dell'Accio: [01:38:22]But not everybody was open to that or feeling the vibe of what was better forit, you have to get used to it when you first got on it, it was a little bitsometimes the way to do it is to slowly work your way up to about a three inch,but definitely a better way to sleep.

Luke Storey: [01:38:38]Yeah. Okay, cool. I'm glad I remember to check on that because that one's alittle fringe. A lot of people aren't aware of that inclined sleeping, but thepeople that are proponents of it have a lot of data on why it's more awesome.And I forget that I just was like, "Oh, it sounds right, makessense." So I started doing it. Last question for you, my friend, is whoare three teachers or teachings that have influenced your life or your workthat you like to share with us?

Jack Dell'Accio: [01:39:03]Wow. Obviously, I've taken a lot to me, my dad's been a big influence on mylife. He's allowed me to be a critical thinker from childhood. And so he's beenthe person that led me that way. But along the way, I would say I guess we'regoing about 12 years ago, which I'll say someone who's taught me somethinglater on in life. I was on this show called The Dragon's Den, which is theCanadian version of Shark Tank, and just a few years into the business and wentout there with a pitch and I got to know one of the dragons which would be oneof the sharks.

And what impressed methe most about him was his philanthropy. And obviously, it's nice when you'rein those positions to be able to have, but it's something that really we feelthat we're giving a lot in our product. 

So I've always had thatsense of giving because I feel like I'm contributing to people's wellness, butI always keep his thoughts and his words whenever we've met over the years. AndI really focus on giving in every sense of the word, making sure that my staffis taken care of, making sure my staff are happy at work and at home, makingsure that we're giving.

We started a foundationcalled a program-- Not a foundation, program called Better Hood, where we'reconstantly giving mattresses and giving sleep either for women's shelters orpeople who are going through a harder time and to me, that was one of theteachings that had nothing to do with my product, but just being really in aright place of always caring and giving.

I think I was thatperson beforehand, he gave me the awareness of actively integrating that inyour business life. Because if every business just had a little bit of thatgiving, it's actually way more impactful than just as an individual. That's whyit's so important for companies to be giving.

Luke Storey: [01:41:12]Have you ever read this book called The Go Giver?

Jack Dell'Accio: [01:41:14]No, it's a good name.

Luke Storey: [01:41:15]Great book about that. Bayley and I were just talking about that yesterday.Yeah, it's a really simple book, but it's just essentially that the premise ofjust going into your affairs, whether they be personal or business from theperspective of always offering and giving and adding value more so thanapproaching something of like, what can I get out of this?

And it's simple, butonce you crack that code, you realize like, Oh, this is way less work and youfeel better about yourself and it's cool. I'd highly recommend that book.

Jack Dell'Accio: [01:41:44]And you feel like I take that in other places. I feel that way, and I'm doingproduct development and doing that in different campaigns that we do. And we'realways giving, whether it be to our customers or to our team. Everything justexists in a good place. 

Luke Storey: [01:42:06]Yeah, I agree. Do you have a third one?

Jack Dell'Accio: [01:42:10]I don't know. I can't think of anything because there's just so many people.I'm absorbing from everybody. I'm absorbing from you here. So there's not oneindividual. We're at the biohacking conferance, I've learned a lot from Daveover the years. To me, it's every single connection you make with people. Youlearn something every single day. 

So I'm an open spiritso I'm able to absorb and take in and learn from everybody around me and everyone of those connections. So I'm grateful that I have that in me, thatopenness. So I don't feel I'm preaching to somebody. I'm just absorbing aswell. And everyone has something to offer.

Luke Storey: [01:42:53]Well, that, my friend, Jack, qualifies for an answer.

Jack Dell'Accio: [01:42:58]Okay, good.

Luke Storey: [01:42:59]I'm learning from the collective, totally valid. And I relate 100%. Well, thankyou so much for taking the time to join me. This one's been a long time in themaking. And again, thank you for just doing good work, man, and being aninnovative, ethical company that actually has a really good impact on people'slives. So thank you so much.

Jack Dell'Accio: [01:43:18]Thank you. This is awesome. I appreciate being here.

Luke Storey: [01:43:20]Yeah. All right, folks, we've reached our final destination. Time to disembarkthis vessel known as the Life Stylist. I hope you guys learned as much as I didon this one. Who knew choosing the right mattress could be this complex? 

Well, I knew, but maybesome of you didn't, because I've been trying to figure it out for years. Infact, I've been following the organic mattress and bedding industry for years.And Jack and his team at Essentia really are the best in class. So it was areal treat for me to learn the inside scoop from a true veteran in thisindustry. 

As for what's next,tune in this Friday for a special Ask Me Anything episode I recorded with ourassociate producer Bailey, wherein we spent about two hours answering listenerquestions. And this will be the first episode for this new format, so make sureto tune in and let us know what you think. I personally had a blast doing thisas opposed to our regular solo cast format, so I hope it lands for you all inthe same way. Then next week's episode is Inside the Harmonic Egg: A Journey ofEnergy, Healing and Transformation featuring Gale Lynn.

And if you've heard metalk about the egg, you know how much I love this freaky consciousness portal.Super cool stuff, so make sure you don't miss that one. And if the episode youjust heard got you as pumped about Essentia Mattresses as I am, definitelycheck them out at lukestorey.com/essentia where the code LUKE will save you 100bucks.

Furthermore, what's radis that that code can be combined with other offers as well, so definitelycheck that link for more information on their 2022 Black Friday Sale. And as aside note, as of November 1st, their activated quartz option for EMF protectionis available on every one of their mattress models, which is a feature we haveon our mattress. And it's pretty freaking badass, as you now know, afterhearing him explain it in the interview. 

So again, your link tocheck them out is lukestorey.com/essentia and your code is LUKE. And with that,my friends, I bid you farewell until we meet again this Friday and again nextTuesday. Blessings to you and yours.

‍