243. Early Adopters: Paleo F(x) Founders Keith & Michelle Norris On Ancestral Lifestyle

Michelle Norris

November 26, 2019
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Michelle Norris is a former corporate warrior, trained chef, and multipotentialite whose previous health issues and an extended battle with traditional medical advice inspired her to upend the way the world

Keith Norris is one of those few lucky souls who has been able to completely transition out of corporate America and dive headlong into his passion for bettering lives by teaching the art and science of physical culture.  He not only “walks the walk” on a day-to-day basis, but his economic well-being hinges on his precepts of “proper exercise, stellar diet and lifestyle, and intelligent “hacks” and supplementation” forming the bedrock foundation for a long, healthy and prosperous life.

DISCLAIMER: This podcast is presented for educational and exploratory purposes only. Published content is not intended to be used for diagnosing or treating any illness. Those responsible for this show disclaim responsibility for any possible adverse effects from the use of information presented by Luke or his guests. Please consult with your healthcare provider before using any products referenced. This podcast may contain paid endorsements for products or services.

Paleo F(x) is one of the first, biggest, and most successful conferences in the health and wellness space — so, if you’re reading this, there’s a good chance you’ve already heard of or been to it.

But how much do you know about the Paleo F(x) co-founders, Keith and Michelle Norris, and their incredible story?

Unfortunately, as is too often the case, this story begins with a tragedy, when their daughter Brittani was killed in a car accident just days before her 21st birthday. But in that short time, Brittani managed to transform countless lives. And at her memorial service, hundreds of people grieved with Keith and Michelle and shared the profound ways that Brittani had touched their lives. 

It was at that moment that Keith and Michelle knew they had to carry on her legacy by giving back and helping others transform their lives for the better. And, seven years after the first Paleo F(x) conference, I think it’s clear that they’re off to a great start. 

This episode is also a great starting point for anyone who is confused about what Paleo is or has struggled to bring aspects of the ancestral lifestyle into their daily lives. Plus, we get a glimpse at Keith and Michelle’s huge plans for the future and how they plan to change more lives — and the world — for the better.

Topics Discussed In This Episode:

  • The psychotic break that birthed Paleo F(x)
  • Why F(x)? What does that mean?
  • Keith and Michelle are OGs in the Paleo community, first changing their lifestyles in the mid-‘00s
  • Why Michelle started the Paleo diet kicking and screaming — and the incredible transformation that occurred
  • What exactly the Paleo diet and lifestyle are & aren’t
  • The surprising number of similarities between the Paleo diet and a vegetarian diet
  • A model for both environmental sustainability and sustainable human health
  • The problem with Paleo right now
  • What holistic, regenerative farming practices look like
  • How EPIC Bars is changing General Mills, not the other way around
  • Living in a human zoo of our own design
  • The seven pillars of health that you have to focus on if you want to be a fully capable and flourishing human
  • Small steps you can make to become more aware of your body
  • The world of Paleo psychotherapy
  • What we’ve created, as a species, through plant medicine
  • How plant medicine saved their marriage
  • How Paleo F(x) hires using Human Design

More about this episode.

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